EXHIBITION THEMES

The dawn of motorsports began
with a turning point in motive power

Which is the best power source for a new means of transportation to replace horse-drawn carriages: steam, electricity, or an internal combustion engine? Auto racing was born out of the competition to settle this matter. Motorsports began in a period of great change known as the "transition of power.” The most effective advertising in an age when the world's automakers were competing against one another was winning races. Automakers challenged themselves in races with prestige pride, and technology evolved dramatically under this fierce level of competition.

Entering an era in which
motorsports technology is used to
create commercial vehicles

A rally that symbolizes “community-based motorsports” in which public roads are blocked off except to the competitors and the time to complete specific sections is recorded. International races, including endurance races that test durability and fuel efficiency,are held one after another. Japanese automakers are also participating in races at the world's highest levels in conjunction with a rapidly developing domestic motorsport culture. We are moving from an era in which production cars are finely tuned to participate in races to a time when advanced technologies cultivated through motorsports are fed back to production cars.