EXHIBITION THEMES
The dawn of motorsports began
with a turning point in motive power
Which is the best power source for a new means of transportation to replace horse-drawn carriages: steam, electricity, or an internal combustion engine? Auto racing was born out of the competition to settle this matter. Motorsports began in a period of great change known as the "transition of power.” The most effective advertising in an age when the world's automakers were competing against one another was winning races. Automakers challenged themselves in races with prestige pride, and technology evolved dramatically under this fierce level of competition.
Entering an era in which
motorsports technology is used to
create commercial vehicles
Which is the best power source for a new means of transportation to replace horse-drawn carriages: steam, electricity, or an internal combustion engine? Auto racing was born out of the competition to settle this matter. Motorsports began in a period of great change known as the "transition of power.” The most effective advertising in an age when the world's automakers were competing against one another was winning races. Automakers challenged themselves in races with prestige pride, and technology evolved dramatically under this fierce level of competition.
A turning point for new power,
the future of mobility and motorsports
The world is entering a new turning point 130 years after the dawn of motorsports.
Beginning at a turning point in motive power, it evolved through technological development in the demanding racing world.
Now, a new challenge of “manufacturing” that will lead to next-generation mobility has begun.